[ WORK · TEARDOWNS · THINKING ]

Selected work

Three kinds of work, in one place: products I shipped, teardowns of products I actually use, and thinking exercises on companies I don't work for.

Shipped

Products I designed, built, and launched.

ShippedSourcing Engine/Jul 2026/6 min read

I Ran My Job Search Like a GTM Engineer

Fifty target companies, checked by hand, became one Clay table that checks itself. An enrichment waterfall resolves ambiguous domains, an AI research agent enumerates every open role per company and keeps the ones in my lanes, and a headcount flag splits direct founder outreach from normal applications. Three prompt versions, one stale answer key, and a lesson in why every hard moment was a specification problem, not a tooling one.

GTM EngineeringClayAI AgentsPrompt DesignSourcing

Read the story

50 → 12Companies in · outreach queue out · ~150 credits

Shippedkizu/Jul 2026/7 min read

The Feed That Ends

An invite-only space where a few friends share the movies and music they love, live at kizu.app. Designed and shipped solo by directing AI development tools through 67 reviewed pull requests, for $0. The feed ends on purpose: once you have seen what your friends left you, it says "you are all caught up." Every Friday an AI reads the group's taste back in one short card.

0-to-1ConsumerAI-Native BuildNext.jsSupabase

Read the story

4Active friend groups, word of mouth, zero marketing

ShippedFrictionLens/Mar 2026/6 min read

The Free AI Tool That Earns It

An AI review intelligence tool live at frictionlens.net. Owned product and design across the marketing site, dashboard, and shareable Vibe Report pages on Next.js, TypeScript, Supabase, Google Gemini, and Upstash Redis. Cost-aware 3-tier classifier routes ~80% of reviews through keyword rules so the freemium tier stays free. BYOK with AES-256-GCM lets power users run unlimited analyses on their own key.

Product & DesignAINext.jsCost ModelingBrand & Landing Page

Read the story

$0Forever tier · 3 classifier tiers · 4 review sources

ShippedAatram/Mar 2026/6 min read

Start Starting

Led product on a 3-person founding team. Drove the V2 anti-interruption rewrite after 16 archetype interviews showed our own notifications were pulling avoidance-prone users out of focus. Owned UI, brand voice, an 18-component design system, the logo drawn as 80 SwiftUI Canvas stroke segments, and aatram.com end-to-end.

0-to-1iOSApple Foundation ModelsBrand & DesignAnti-Interruption

Read the story

18%App Store conversion · 240 organic downloads

ShippedIKT India/Aug 2024/7 min read

Margins, Vendors, and a Marketplace That Worked

Seed-stage curated B2B marketplace for handloom and sustainable clothing brands across India. Owned vendor-side product with a four-engineer team as the company's first dedicated product hire. Designed and ran a concurrent A/B test on 50 SKUs with price floors against a matched control, scaled the winner to 500+ SKUs, lifted gross margin from 25% to 40%, and doubled monthly GMV. Cut seller onboarding from 3 days to 6 hours and grew the vendor base 20 → 35+.

B2B MarketplaceA/B TestingSQLPricing StrategyVendor Growth

Read the story

2xMonthly GMV · 25→40% margin · 20→35+ vendors

ShippedChalant//6 min read

The App That Lives Under the Notch

A native macOS app that lives under the notch: talk to it or type at it for reminders, texts, music, and focus. On-device and keyless by design, so no accounts and nothing leaves the Mac. Shipped solo across 116 build iterations and 36 automated tests by writing the specs and directing AI development tools, then distributed three ways and launched with its own landing page and video.

0-to-1macOSAI-Directed BuildDistributionGo-to-Market

Read the story

116Build iterations · 36 automated tests

Teardowns

Deep dives into a live product, taken apart to find the one decision behind the friction.

TeardownWispr Flow/Jun 2026/7 min read

Never Rewrite a Single Word

An outside-in teardown of Wispr Flow, the voice dictation tool whose whole brand is one promise: you never rewrite a word. The transcription is best-in-class, but the promise breaks three ways after it. Words vanish in the last six inches to the cursor, the AI cleanup quietly rewrites your meaning, and accuracy decays right after you pay. Traces the 4.8-versus-2.7 ratings split to trust draining out once the trial ends, then stages a positioning fix from parts Wispr already shipped but buried in troubleshooting.

Product TeardownVoice / AI DictationTrustRetentionPositioning

Read the teardown

4.8 → 2.7App Store vs Trustpilot · the trust gap

TeardownWaymo/Jun 2026/9 min read

Pickup Unreachable

A field study of a single Waymo error screen. Booking from inside a gated Tempe complex returns a Pickup Unreachable error and a blank search box, even though dragging the pin 373 ft to the gate books instantly. Traces the failure to three handling gaps (it dead-ends, never explains, never learns), then scopes an app-layer fix Waymo already holds the patents for, plus the wait-versus-walk math and a case for route honesty.

Product TeardownRider ExperienceRobotaxisError StatesApp Design

Read the teardown

373 ftFrom my pin to a spot the app accepts

TeardownWaymo/Jun 2026/12 min read

Stranded by Design

A rider-experience teardown built from one real Waymo ride across Phoenix on a 106° day, one twelve-minute support call, and everything the public record revealed after. Two of Waymo's most common complaints (long routes and long re-pickup waits) trace to a single choice: optimize for fleet utilization over rider time. Three buildable concepts (Hold My Ride, Heat-Aware Pickups, Route Honesty) with the dispatch, pricing, and business case behind each.

Product TeardownRider ExperienceRobotaxisDispatch & PricingCompetitive Analysis

Read the teardown

20 minWait, on a 106° Phoenix curb

Thinking exercises

Full PM process (research, framework, PRD) applied to a company I don’t work for.

Thinking exerciseNotion/Mar 2026/12 min read

Notion's Activation Paradox

How AI Agents Could Solve the Onboarding Problem That Templates Never Fixed. After interviewing 10 Notion users and triangulating review data across G2, Trustpilot, Reddit, and Hacker News, one pattern dominated: the flexibility that makes Notion powerful makes it overwhelming.

AARRR FunnelUser InterviewsRICE ScoringWireframesARR Modeling

Read the breakdown

~$600MEst. ARR

Thinking exerciseCraft//5 min read

How the Work Gets Made

Most PM portfolios show what shipped. This page shows how. Design tokens, vector logo construction, motion language, voice ruleset. The whole path from research through brand, motion, and launch, made legible.

Design TokensLogo as CodeMotion LanguageVoice Rules

Read the breakdown

80SwiftUI Canvas stroke segments · the logo is code

That's the work.

Products I shipped, teardowns of things I use, and thinking on companies I don't work for. If a problem like these is on your desk, I'd like to hear about it.

Start a conversation